A proven digital transformation expert over a 30 year career, spanning three continents and mixing research agency side client management, with technology starts ups and transformation and innovation roles. Now firmly focused on the opportunities and challenges AI brings to the industry. He has worked on introducing a wide range of technologies to create new ways of gathering insight through real time surveys, AI powered web scraping tools, voice surveys, mobile apps, and digital qualitative tools

He has integrated distillation and curation technologies into company workflows to drive efficiency improvements through video AI, linguistic technologies and automated report generation. As a proven builder of businesses, he started his career at Kantar Millward Brown in the UK before heading to the US in the mid nineties and at the start of the new century, joined Hall & Partners, launching their Chicago office and helping scale the business prior to its sale to Omnicom. On his return to the UK in 2010 he built the CrowdLab mobile platform which he scaled and eventually sold to Dynata in 2020. He joined the Board of Firefish in February 2023 where he leads on keeping the agency and their offer at the cutting edge of research innovation, most recently launching QualifyAI, and Kids AI view an AI powered qualitative platform, with TPL.