With over 18 years’ experience in qualitative, quantitative, and digital research, Maria has worked at well-respected agencies such as Ipsos and now at STRAT7 Jigsaw. Over the years, Maria has conducted research with leading global brands including Mastercard, Facebook, Google, Amazon, Unilever, and GSK.

Maria heads up Whycatcher – Jigsaw’s bespoke digital solution – managing the development roadmap as well as all commercial and marketing activity. Maria and the Whycatcher team enjoy experimenting with new technologies, most recently focusing on AI, to find the best, most practical (yet creative) solutions for insight.

With extensive experience in digital research and a strong grasp of best practices, Maria has a particular flair for crafting engaging and innovative experiences for participants while delivering strong outcomes for clients.

Previous speaking engagements include: a recent EphMRA conference with approximately 200 attendees, a STRAT7 client conference titled ‘Seize the Opportunity of Change’ with around 100 attendees, internal workshops, external spotlight sessions and demos, and webinars on topics ranging from leveraging the latest in AI tools to ethical digital qualitative research.