Paul Griffiths is the founder of Client Advocates. He helps leaders of Market Research and Insight Agencies grow revenues through proven strategies. He supports Heads of Insight to increase their influence and budgets by more effectively generating commercial impact.

With 25 years’ experience growing research agencies and working with client insight teams, Paul understands the challenges of delivering great work while driving commercial value. He’s worked agency and client side, selling and commissioning research, managing commercial relationships, and advising leaders in the UK and internationally.

If you’re looking to grow your insight agency or adapt to changing market conditions, Paul brings practical strategies that work.