Alexandra Kuzmina is an award-winning, MRS-qualified mixed methods researcher, a futurist, and an early adopter of new technology. She holds an MA degree and has been trained in Behavioural Economics at MSc level. In her current role as an Innovation Associate Director at the tech innovation team NOVA at MMR Research Worldwide, Alexandra explores, interprets, and road-tests new technology, software, hardware, techniques, and methodologies to ensure that they deliver value by making insights better, quicker, or cheaper.