Colin Strong is Head of Behavioural Science at Ipsos and Professor of Practice at Nottingham University Business School. He also chairs the MRS Delphi Group, the UK thinktank for the research industry.​

At Ipsos Colin leads a behavioural practice that focuses on understanding complex human decision making – and finding ways to engage and help encourage positive outcomes.  As Professor of Practice he is actively engaged in a range of programmes that bring industry and academics together in partnership.  He is a published author (Humanizing Big Data and Out of Time) and is the founder and editor of the blog Frontline Be Sci.​