Erik Larsen is the SVP of Research & Product Development at OvationMR. He began his career in behavioral science at Cataphora, a Silicon Valley based start-up leveraging AI and machine learning for bad actor detection within organizations. Clients included national intelligence agencies, hedge funds, and large law firms. After pivoting into market research, Erik’s work has taken him across the United States and Germany leading research teams in both corporate as well as academic environments. Prior to joining OvationMR, Erik was the CEO and co-founder of Qualibee.ai.

He holds a B.Sc. in Management from Purdue University and a M.Sc. in Consumer Research from the Technical University of Munich.