Hasdeep is Group AI Lead and a Data Science Director at STRAT7. He co-leads the STRAT7 AI Innovation Lab, which is responsible for building AI solutions, curating an AI partner network and shaping STRAT7’s external view on AI. He has a particular interest in the adoption and application of Generative AI across the market research value chain, including building agentic chatbots that are trusted and widely adopted. He also recently co-authored the analysis in a recently published STRAT7 Whitepaper: ‘Putting Synthetic Data to the Test: A Real-World Evaluation’ which tested two market leaders against a human respondent sample.