Jim Whaley is CEO of global marketing insights agency, OvationMR, located in New York City. A second-generation market researcher who started his professional career at IBM, Jim has invested over three decades of work life focused on solving big market research problems by leveraging technology solutions. He was at the forefront of the transition to online research and the advancement of advanced analytics and data mining enablement while at SPSS and helped introduce – and bring to reality – market research online communities in our industry while at Globalpark USA. He has built and successfully sold three MR/Services/Tech firms. Jim is a Trustee for the Archive of Market and Social Research (AMSR) and also a member of the Board of Directors for: Market Research Institute International, Significant Insights, and the Market Research Education Foundation.