Ramona Daniel is an independent cultural insights and research strategy consultant with over 25 years of experience driving strategic research initiatives at leading global agencies including Ipsos, Kantar, and across the WPP network. 

Ramona specialises in helping organisations decode cultural shifts and optimise research processes through both traditional methodologies and AI-driven analytics. Her expertise spans designing multimarket research programmes and translating complex data into compelling cultural narratives that drive business decisions. Her work focuses on making cultural complexity actionable, helping organisations understand not just what their data reveals, but why it matters for their strategic direction.