Tara Prabhakar is Global Head of Qualitative at Kantar, where she has led the global transformation of qualitative research to operate effectively in an AI‑enabled environment. She has driven the development and adoption of AI‑enabled qualitative capabilities by bringing together product, technology, data science and commercial teams, shifting ways of working from siloed hand‑offs to shared ownership of delivery and adoption.

In her role, Tara has led global change programmes that balance scalable consistency with strong local autonomy, enabled safe experimentation with AI across live client work, and established incentives and operating models that reward early adoption rather than penalise resistance. Her leadership experience is grounded in making AI work in practice—under commercial pressure, with real teams, real clients and real delivery risk