Nick has a track record of building commercially successful research businesses that put insights at the heart of organisational decision-making. He has deep expertise in behavioural theory and its practical application, segmentations, brand and CX programmes.

Nick is Global Chief Research Officer at Savanta alongside his current responsibilities for leading Savanta’s Americas business. He also has held non-executive roles with Severn Trent Water, HMRC (Hidden economy advisory group) and as a Board member then Chair of the Market Research Society. He holds a PhD in Anti-Authoritarian Green Politics in Germany.