Niall is a certified members of the MRS and has been in insight for more than 20 years.  He has experience of more or less anything that research can throw at you including; market sizing and measurement, brand equity and tracking, U&As, ad, concept and product testing, customer segmentation and product innovation and optimisation.  Niall is the former Head of Research Expertise at FreshMinds, and was Managing Director of CrowdLab, where he pioneered the practice of mobile ethnography.  Niall now heads up Sketchbook – a collective of senior research consultants.