With 20 years’ experience in the media insight space in the UK and globally – Nick is a specialist in research, strategy and creative development for media brands. He is particularly expert in understanding the content needs of specific audience segments with specific experience in scripted content and news. He loves working with brands to help them understand how new products can launch cross-market, cross-audience, and cross-platform, and these were the founding principles behind developing the Trust Matrix between Hook and Signify.