Call for speakers: November Conference on AI

Beyond the Hype: Mastering GenAI for Real World Insight Applications

ASC One Day Conference, Thursday 20th November 2025, The Oval, London

CALL FOR SPEAKERS Deadline Friday 15th August 2025

PLEASE NOTE: THE CALL FOR PAPERS HAS CLOSED. CONTACT US DIRECTLY TO SEE IF A LATE SUBMISSION IS STILL POSSIBLE.

A key question for us now is whether AI can be trusted to save us time, deliver quality data and insights and do so for less cost and effort. We hope to showcase real world examples about what works, what doesn’t and how to prepare for the future, and welcome new insights into how to tame this beast, or at least, ride it with some confidence.

AI now seems to be everywhere, but does it help us? New tools aimed at the research and insights industry that use generative AI and LLMs appear daily. We know that knowledge and experience with AI in our industry is moving ahead at pace since we last looked at this just two years ago[1]. As always ASC wants to get behind the hype and our collective knowledge up to date by diving into the practicalities of using AI at every stage of the research and insights process, while keeping an eye on the horizon for new opportunities or threats.

Topics we would like to include are:

1. The expertise of prompting. Is the role of the traditional programmer or survey scripter shifting to being a prompt engineer? What are the practical experiences?  How do you develop the skills and prepare people for this new role?
2. The rise of agentic architecture. Are AI agentic systems about to shift our horizons again? The growing movement towards agentic models where agents are used for different tasks (of which some may be AI-based). What makes for a good agentic approach? How do we develop the skills to design and build or apply agentic systems?
3. Counteracting the lack of determinism in AI. How do we keep our feet on the ground and maintain accountability to referenceable facts and reproduceable results?
4. AI as a force for creativity. How the use of AI in research design, presentation or communicating results can enhance not just your productivity but your creativity.
5. How is AI driving innovation in the analysis and presentation of data? Is AI delivering on the promise to become an intelligent co-worker for scripting, coding and summarising outputs, building presentations or more? We welcome practical examples and “war stories” of what works, what doesn’t or work-in-progress.
6. Do traditional surveys even make sense still? With the power and ease by which large language models can analyse text and refine that analysis further, do we finally have a way to break away from the limitations of the closed-ended question and make surveys truly conversational?
7. What are the ethical and moral dimensions to consider? How are agencies adapting to the use of syndicated reports as LLM training data? How can findings still be reliable and accountable, if AI breaks the link between insight and source? How to guard against fraud? How to protect ourselves from theft of intellectual property?
8. The change process. Not everyone will embrace these changes with enthusiasm. How do we bring others on the journey with us. How do we work on the change management? How do we train the next generation of researchers and survey technicians?

We welcome proposals based on these topics or anything else relevant to the conference theme.

Developers and vendors: please bear in mind the focus of this conference is application and experience, and that a joint presentation with a product user may meet the conference objectives better.

The deadline for proposals is Friday 15th August 2025.

Please note:

• Presenters are given 20 mins to speak plus 5 minutes for Q&A.
• One free-of-charge ticket to the event is offered to each accepted presentation. Additional co-presenters are welcome to attend for a reduced fee.
• This is an in-person event, and subject to funding, we aim also to live-stream the event to an international audience and to make each presentation available to view after the event on the ASC website.
• In line with ASC’s policy of sharing knowledge freely, presenters agree to allow ASC to make their presentation available to view on the ASC website after the event.
• We will inform everyone responding to this call for speakers if their proposal has been accepted by the beginning of September.
• Please keep the 20th November free in case you are invited to present.

Please contact admin@asc.org.uk if you have any questions

[1] Generation Survey: The impact of large language models and generative AI within the survey industry, ASC One-Day conference in London, November 2023.