About the Award
The ASC/MRS Award for Best Technology Innovation, first presented in 2003, is organised by the ASC in association with the MRS.
This annual award is for outstanding and innovative applications of software or technology which have directly contributed to a demonstrable improvement in the effectiveness of market, opinion or social research.
The award is open to any individual, group of individuals or companies that consider the technology that he/she/they have developed meets the entry criteria described.
As the award also looks for technology effectiveness, it is important that the benefits of this technology can be demonstrated as having been attained in a real life research situation, in market research, opinion research or social research.
An experienced panel of judges, appointed by the ASC and approved by the MRS, will determine the winner and the runners up.
Award timetable
Award opens for entries: Tuesday 28th April 2026
Award closes for entries: Friday 21st August 2026
Finalists announced: September 2026
Winner announced at MRS Awards Dinner: Monday 7th December 2026
How To Enter
A fee of £450 per entry is charged to cover the administration costs of the award. An invoice will be sent on receipt of your entry form.
Please submit your entry for the award on the online entry form.
Winner and Finalists for 2025
Winner:
Zappi for Zappi Innovation System
Finalists:
- Discuss for Discuss’ AI Agents
- Inspirient for GenAI for Quant Analytics
- Unilever Plc. Vurvey Labs, Inc. for Project Rooftop: Unilever x Vurvey Collaboration
The winner was announced at the MRS Awards event on 1st December 2025.
Recent Winners
- Stravito (2024) for Stravito Assistant
- Nexxt Intelligence (2023) for Inca SmartProbe API
- Measure Protocol (2022) for Retro Platform, a behavioural, task-oriented platform for participant engagement
- Bilendi (2021) for Bilendi
- Phebi Ltd (2020) for Phebi, powered voice technology for market research
- Measure Protocol (2019) for Measure Protocol, blockchain-powered marketplace for person-based data.
- Kynetec (2018) for MyKynetec™, an online content delivery platform.
ASC/MRS Award for Best Technology Innovation and Effectiveness 2009
The 2009 ASC / MRS Technology Award 2009 was presented to QSR for their NVivo8 Software. The Award was presented at the MRS Research Excellence & Effectiveness Awards Dinner held in London on 14th December 2009. Chair of the judging committee AJ Johnson presented the award to Sarah Taylor of QSR. The other finalist and […]
ASC/MRS Award for Best Technology Innovation and Effectiveness 2010
The ASC / MRS Technology Award 2010 was presented to Annik Technology Services for SurveyFlashTools. The Award was presented at the MRS Awards Dinner held in London on 13th December 2010. Chair of the judging committee AJ Johnson presented the award to Gary Stocks, EMEA Principal Consultant & Vice President at Annik Technology Services. The […]
ASC Young Research Technologist of the Year Award
ASC sponsored this award in 2010 and 2011 to recognise the efforts and talents of the industry’s younger research technologists. ASC Young Research Technologist Award 2011 Winner: Paul Cussell, RS Consulting ASC Young Research Technologist Award 2010 Winner: Martyn Hill, Firefish Ltd Technology now lies at the heart of market, social and opinion research and […]
ASC/MRS Award for Best Technology Innovation and Effectiveness 2011
The ASC / MRS Technology Award 2011 was jointly presented to Ugam Research Solutions for EnRAPTURE and E-Tabs Limited for E-Tabs Verify. The Awards were presented at the MRS Awards Dinner held at The Lancaster London on 12th December 2011. Chair of the judging committee AJ Johnson presented the awards to Savino Lobo of Ugam […]
ASC/MRS Award for Best Technology Innovation and Effectiveness 2012
The ASC / MRS Award for Technology Innovation and Effectiveness 2012 was presented to Millward Brown and Affectiva for their joint entry of Link™ + Facial Coding. The Award was presented at the MRS Awards Dinner held at the Park Plaza Westminster Bridge Hotel on 10th December 2012. Chair of the judging committee AJ Johnson […]
ASC/MRS Award for Best Technology Innovation and Effectiveness 2013
2013 was another exciting year and the award submissions were of an extremely high quality with a diverse range of technologies. The award was presented to Crowdlab Ltd. Chair of the judging committee AJ Johnson presented the award at the MRS Awards Dinner held at the Park Plaza Westminster Bridge Hotel on 9th December 2013. The other award finalists were Chaordix Inc […]
2014 ASC/MRS Award for Best Technology Innovation and Effectiveness
2014 has been a very successful year for the award with a record number of entries showcasing a diverse range of technologies. The standard has been exceptionally high and the judging committee found it extremely difficult to make a decision. 2014 winner The award was presented to Intellection Software Ltd for their entry Insight Out. […]
2015 ASC/MRS Award for Best Technology Innovation and Effectiveness
2015 was an exciting year and the award submissions were of an extremely high quality with a diverse range of technologies. The award was presented to Hall & Partners for their entry The Hub, an innovative and intuitive online environment to access and interrogate their brand and business story by combining data from traditional survey […]
ASC/MRS Award for Best Technology Innovation and Effectiveness 2016
The ASC is pleased to announce the winner of the 2016 Award: Datasmoothie Datasmoothie is a platform that allows any user to easily create beautiful and interactive story-telling reports from multiple data sources. This intelligently designed software, which has been created with a mobile first approach, enables changes to be made to client reports in minimal […]
2017 ASC/MRS Award for Best Technology Innovation and Effectiveness
The ASC is pleased to announce the winner of the 2017 Award: Lightspeed for QuestionArts Suite of Intelligent Survey Design The other finalists for the award were Digital Taxonomy for loadit and Research Now for ADimension Cross Media. The ASC/MRS Award for Breakthrough Technology Innovation: MindProber Chair of the judging committee Raz Khan presented the awards […]