Managing Director of Cobalt Sky and an experienced research technology professional, Rebecca is also an elected board member of the Market Research Society (MRS) and a long-standing member of the ASC committee.

Tim is an independent analyst and writer on research technology and a fellow of the MRS. He has served on the ASC committee since 2003 and organised several ASC conferences. Tim lives in the Canary Islands, Spain.

Pete Wills is chairman and co-founder of Snap Surveys and one of the founders of ASC. Pete is a recent past chairman of ASC, having served in that role for over ten years.

AJ Johnson is COO at Next-Gen Media Measurement Company, Mediaprobe. He has over 25 years’ experience in consumer and business-to-business market research, working in senior leadership roles in technology, operations, and innovation. AJ has been an ASC Committee member for 20 years and is chair of the annual MRS / ASC Innovation in Technology Award.

Andrew Le Breuilly, founder of Arrowstream, is dedicated to utilising cutting-edge business intelligence and data engineering technologies for survey data. With a passion for innovation, Andrew was honoured with the MRS/ASC Best Technology Innovation Award in 2018 alongside Kynetec and was a finalist again in 2022.

Nikki is a director & founder of Bayes Price, with over 25 years’ experience in both the Market and Social Research sectors.  She has been a member of the ASC committee since 2016.

John works across geographies, sectors and industries, analysing data on people and things. The founder of Analytical People (AP), John has over 30 years of delivering projects in Statistics and Data Science. He is a regular conference speaker on the role of advanced analytics in business and research.

Katie is Research and Partnerships Director at Bounce. She has over 15 years of experience in consumer insights, working in consultancy, digital transformation and development of research technology. She’s passionate about bringing innovation to the industry and ensuring insights professionals deliver business impact.

Alex Reppel is a Reader in Marketing at Royal Holloway, University of London. His research explores life in immersive environments, including human representation and self-sovereign identity.

Niall Smith has been working in research for more than 20 years, and has a particular interest in data and technology.  Formerly MD of an ASC award-winning self-ethnography platform, Niall founded Sketchbook Consulting in 2017 and works with agencies and end clients to tell stories through numbers.

Jerome Sopocko studied mathematics and computer sciences in France (CY Tech) and the United States (Florida Tech). He founded Askia in 1994 and moved to England mostly for love and not tax reasons in 1995, just after Eurostar opened. Ipsos took a majority stake in Askia in 2020 with the view to make it the leading software provider […]

Christine has been the Administrator of the ASC since 2006. She has worked in survey computing for over 30 years mostly in training and consultancy. She is also the administrator for the Triple-S Group.