The best bit of a conference is usually the bit after it
By Andrew Le Breuilly, ASC Co-chair
Be honest: what do you remember from the last conference you went to? I’d bet it wasn’t slide 14. It was the conversation in the coffee queue, the person who disagreed with you over a drink, the idea you scribbled on a napkin in the pub afterwards.
Our industry has a habit of treating that bit as the garnish. I think it’s the main course.
That’s the thinking behind ASC After Hours, on Wednesday 11 November at Ipsos in London. It’s one evening, not a full day, because very few of us can justify a whole day out of the diary any more, and I’d rather see you for three good hours than not at all.
We’ve packed those hours carefully. Dan Parker-Smith, filmmaker and co-founder of EXPLNERS, opens with an uncomfortable question for a room full of research people: why do so many great insights get forgotten?
Then Andy Woods and John McConnell go head-to-head in the Research Rumble, and you, not a panel of judges, decide who wins. We close with the second-ever induction into the ASC Research Technologist Hall of Fame. I can’t tell you who’s joining, because I genuinely don’t know yet.
And then, as ASC tradition demands, the pub.
The One-Day Conference isn’t going anywhere; we’ll be back in spring 2027. But this is an experiment, and experiments need people in the room. It’s free. Bring a colleague, especially one who’s never been to an ASC event.
Register at https://asc.org.uk/events/asc-after-hours-2026/ I’ll see you there.