Beyond the hype conference logo showing the text is a starburst and a scientist with a magnifying glass looking behind the text, a background of pale bule with a silhouette city skyline below, and several colourful objects floating in space such as a gearwheel, clipboard, chart and a robot.

Early bird tickets for November AI conference now on sale

News 17th August 2026

ASC returns to the London’s Oval cricket ground on 20th November for Beyond the Hype: Mastering GenAI for Real World Insight Applications, a one-day conference that will take a behind-the-scenes look at how AI is currently transforming the world of insight and research.

Tickets are now on sale from as little as £260.00, with an Earlybird offer saving you £50 on the full price, plus a further £50 off if you you become (or are already) a member of ASC. Membership is currently free-of-charge to anyone working or studying in the research and insight tech sector.

As always, the aim of the conference is to share experiences and offer practical guidance among research technology specialists and practitioners on how to work with AI, whether through choice or through necessity, plus a glance into what might be coming next. The detailed programme will be announced early in September, but the topics we are aiming to explore include:

  1. The expertise of prompting and how this relates to traditional programming/scripting
  2. The rise of agentic architecture.
  3. Counteracting the lack of determinism in AI
  4. AI as a force for creativity.
  5. How is AI driving innovation in the analysis and presentation of data.
  6. Do traditional surveys even make sense still when LLMs can make sense of unstructured conversations comprising text and images?
  7. The ethical and moral dimensions to consider.
  8. The change process. How do we train the next generation of researchers and survey technicians?

If you have never been to an ASC event before, we are also offering a limited number of tickets at the unbeatable price of £250. But hurry, as these tickets always get snapped up quickly.

Please note the Earlybird offer closes on Friday 19th September, so don’t delay!

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