What a brilliant conference! Select a presenter session below to show a summary and access any available slides. Recordings are available on our YouTube Channel here.
As Metaverse trends high, we offered a reality check for Insights & Survey professionals.
We were joined in The Oval’s Long Room & Presidents Suite, this conference added some momentum to an important conversation for our industry. Great minds, fantastic speakers, a delicious lunch, with free bar & live music to finish!
Event Schedule
09:15
Padding up (Registration & Refreshments)
09:45
Session 1: Meet the Metaverse
09:45
ASC Welcome and Introduction
By Monica Kaur , ASC Committee | VP Business Development , M3 Global Research | Matt Gibbs , ASC Committee | Founder, Bayes Price
ASC Committee members Monica Kaur and Matt Gibbs are kindly hosting the day.
Location: Hall 1, Building A , Golden Street , Southafrica
10:00
The Metaverse: An Overview
By Carl Hayden Smith , Principal Research Fellow, Ravensbourne University London.
We’re delighted to welcome Dr Carl Hayden Smith, Head of Research Ravensbourne University, to share an engaging overview of the Metaverse, Extended Reality, Web3, and possibilities that lie ahead!
Location: Hall 1, Building A , Golden Street , Southafrica
Downloadable material
Dr Nick Baker, Group CRO Savanta, will discuss what the Metaverse means for research. Exploring both challenges & opportunities when researching ‘in’ the Metaverse, and ‘about’ the Metaverse.
Location: Hall 1, Building A , Golden Street , Southafrica
11:00
Drinks (Refreshments & Networking)
11:30
Session 2: Get Real!
11:30
XR, what should we really be getting excited about?
By Dr Alastair Goode , Cognitive Scientist, Gorilla In The Room
Based on real case histories where they have applied XR for clients, Dr Ali Goode from Gorilla in the room will talk about how XR can be applied to consumer research today, the implications of it becoming a new media channel and the rich data source it can be to inform on consumer behaviour.
Dr Ali Goode, is a Psychologist, who has specialises in media effectiveness through understanding the human experience of Virtual reality, Augmented reality and The Metaverse since 2016.
Location: Hall 1, Building A , Golden Street , Southafrica
12:00
Surveys in the Metaverse: What are the prospects?
By Daniel Koomson (PhD) , Research Manager, QuestionPro | Aseem Badshah , MD , QuestionPro UK
Daniel Koomson (PhD) & Aseem Badshah will present the results of a cross-sectional study of the UK population exploring awareness of the metaverse, the profile of metaverse users, activities in the metaverse, and willingness to participate in surveys in the metaverse.
This background data could provide crucial early insights into the adoption of the metaverse, which in turn could shed light on the possibilities, advantages, and the challenges of conducting surveys in the metaverse.
Location: Hall 1, Building A , Golden Street , Southafrica
12:30
Lunch
13:30
Session 3: The Participant Focus
13:30
ESOMAR perspectives on privacy & profession.
By Dr Parves Khan , Director General & CEO, ESOMAR
ESOMAR’s Director General & CEO Dr Parves Khan will be joining us to consider the professional implications of this emerging researching space. What implications could it have for our profession, research practice and Standards?
Location: Hall 1, Building A , Golden Street , Southafrica
14:00
Metaverse and identity.
By Kerry Frank , Head of Digital Identity , Snickerdoodle Labs | Oxford Pershing Square Scholar
Kerry takes us on a mind bending journey of Digital Identity and Web2/Web3. Why Web2 Fails Digital Identity, and is not Salvageable. Why Web3 and Digital Identity is a Better Fit-for-Purpose. Sharing Industry Examples: Snickerdoodle, Compliance, and Market Research.
Location: Hall 1, Building A , Golden Street , Southafrica
Downloadable material
14:30
Metaverse and the impact for participant engagement.
By Betty Adamou , Author, Games & Gamification in Market Research
Betty Adamou will be drawing on extensive experience in Gamification to discuss the Metaverse and the impact for data-collection and participant engagement. What have we learned, what can we transfer, what should we avoid? Betty will also touch on future recruitment and worker skill-sets.
Location: Hall 1, Building A , Golden Street , Southafrica
15:00
Tea (Refreshments & Networking)
15:30
Session 4: A wider view
15:30
WORK 3.0: The future is not employee engagement, it's the metaverse.
By Josh Drean , Workplace Metaverse | Harvard Innovation Labs | Employee Experience | International Speaker
Josh will be discussing the future of employment which, he argues, will not be about the antiquated concepts of employee engagement and annual surveys. It’s about realizing a new framework for work made possible by blockchain technology, cryptonetworks, and smart contracts. It’s time to give workers greater ownership, flexibility, and agency in the way they contribute to society.
Josh is a Web 3.0 advisor at Harvard Innovation Labs, Core Contributor at SoWork, the Workplace Metaverse, Co-founder of DreanMedia, with extensive experience in the realms of employee engagement and surveying.
Location: Hall 1, Building A , Golden Street , Southafrica
Drawing from this years Voice Consumer Index 2022 from Vixen Lab, Jennifer will unpack the future of the conversational metaverse, driven by synthetic media including ethical deep fakes and voice clones. Synthetic shopping, advertising and customer service will be the hallmarks of metaverse for brand, driven by conversational AI – whilst still a way off, now is the time to prepare to wrestle with this challenging new environment.
Location: Hall 1, Building A , Golden Street , Southafrica
Downloadable material
16:15
Metaverse Panel - opportunities, challenges and bear traps!
By Ray Poynter , ESOMAR | Betty Adamou , Author, Games & Gamification in Market Research
Ray Poynter (Founder NewMR) will host a panel of 4 speakers, including Betty Adamou, to dig deeper into the day’s thinking, and invite audience participation. Our hope is to draw thread which connect the presentations, and that the conversation will flow beyond this conference, into the industry to inspire action.
Location: Hall 1, Building A , Golden Street , Southafrica
Final Thoughts & Conference Close
By Monica Kaur , ASC Committee | VP Business Development , M3 Global Research | Matt Gibbs , ASC Committee | Founder, Bayes Price
ASC Committee members Monica Kaur and Matt Gibbs are kindly hosting the day.
